Kona Reef Az - Surprise Introduce
For the vibrant community of aquarium enthusiasts in Arizona’s West Valley, Kona Reef Az - Surprise has established itself as the premier local destination. Far more than a typical pet store, this location is a specialized tropical fish store and aquarium resource, catering to both the dedicated saltwater reef keeper and the passionate freshwater hobbyist. As a proudly local small business, Kona Reef Az - Surprise brings a high level of expertise, quality livestock, and essential equipment to the city of Surprise and the surrounding Phoenix metropolitan area.
The store's identity is rooted in its dedication to the aquatic hobby. They provide everything an Arizona resident needs to start or maintain a successful aquarium, from the latest dry goods and advanced filtration equipment to a massive selection of healthy, vibrant livestock. The knowledgeable team—often cited by customers—helps foster a community-centric environment, offering personalized guidance that is invaluable, whether you are managing a small desktop tank or a complex, multi-gallon reef system. This focus on expertise and quality makes it a central hub for hobbyists across the region.
This particular branch is recognized for being the largest and newest of Kona Reef's valley locations, boasting an extensive showroom and an unparalleled selection of in-stock aquariums, making it a must-visit location for anyone looking to make a major equipment purchase or simply to explore the fascinating world of aquatic life.
Kona Reef Az - Surprise is strategically located to serve the growing West Valley population, making it easily accessible for residents in Surprise, Peoria, Sun City, and beyond. The exact location is:
- Address: 12301 W Bell Rd Ste A107, Surprise, AZ 85378, USA
Situated conveniently off a major thoroughfare, the store is designed for ease of access and comfort for all visitors. The facility demonstrates a clear commitment to customer service and inclusivity, featuring extensive accessibility options to ensure a welcoming experience for everyone:
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
While the selection is vast and worth taking time to explore, the store environment is also conducive to a quick visit for those needing to grab essential supplies, a new coral frag, or a quick water test. This balance of a welcoming, comprehensive showroom and efficient service options caters perfectly to the busy Arizona lifestyle.
Kona Reef Az - Surprise offers a full spectrum of services tailored to meet the needs of every aquarium enthusiast, from beginner to expert. The services extend beyond simple retail, providing solutions for tank setup, maintenance, and emergency situations, as noted by dedicated long-time customers.
- In-Store Shopping: Access to a massive and constantly updated inventory of saltwater and freshwater fish, invertebrates, live coral, aquatic plants, and all necessary dry goods and equipment.
- Expert Advice and Consultation: The team, including well-known staff members like Stephanie, Logan, and Chad, provides knowledgeable suggestions on tank maintenance, feeding regimens, livestock compatibility, and general hobbyist challenges.
- Onsite Services: Professional services for aquarium enthusiasts who require assistance with their existing tanks. This can include maintenance, deep cleaning, troubleshooting, or livestock emergency assistance.
- Tank Delivery and Installation: Comprehensive support for setting up new aquariums, including the delivery and professional installation of the system.
- In-Store Pickup: Convenient option for customers who prefer to order equipment or supplies ahead of time for a quick collection.
- Tropical Fish Store & Pet Supply Store: Functioning as a full-service supplier for all aquatic pet needs, including specialized nutrition and water treatments.
- Equipment Sales and Service: Stocking a wide array of high-end equipment, including lighting systems, filtration units, and monitoring devices, and offering expertise on their proper use and installation.
Kona Reef Az - Surprise has several standout features that distinguish it as a top-tier aquarium resource in the Arizona market, attracting hobbyists from across the Valley for its selection, quality, and commitment to the industry.
- Largest Aquarium Showroom: This specific location boasts the largest and newest showroom among the Kona Reef branches, featuring the most in-stock aquariums for customers to view and purchase.
- Aquacultured Coral Focus: The company operates one of the Southwest’s largest aquaculture facilities, meaning a high percentage of their coral frags and colonies are sustainably grown in-house. This ensures healthier, hardier specimens that are pre-acclimated to captivity and promotes an eco-friendly approach to the hobby.
- Exceptional Customer Service: Customer reviews consistently highlight the staff's dedication, with personal stories of team members going "above and beyond" for customers, even during emergencies like a leaking tank.
- Comprehensive Selection: The store is lauded for having "everything you need for fresh and saltwater," including a vast selection of coral and fish for all types of setups.
- Advanced Inventory System: The store utilizes technology, such as web-searchable tags and tablets, to provide customers with easy access to current pricing and arrival dates for livestock, ensuring transparency and an efficient shopping experience.
- Community Hub: More than just a retail space, the store has cultivated a reputation as a community hub where aquarium enthusiasts can gather, share information, and receive reliable, solid advice.
For inquiries about livestock, equipment, onsite maintenance service quotes, or general aquarium advice, the Surprise location can be reached at:
- Address: 12301 W Bell Rd Ste A107, Surprise, AZ 85378, USA
- Phone: (623) 398-8954
The store accepts all major forms of payment for convenience, including credit cards, debit cards, and NFC mobile payments.
Choosing Kona Reef Az - Surprise is choosing a business that places quality, expertise, and customer dedication at the forefront. For Arizona hobbyists, especially those in the West Valley, the sheer size of their new showroom and the massive inventory of healthy, aquacultured livestock offers an advantage over smaller, less specialized stores.
The small business structure means you are not just a transaction; you are a part of a community. The experienced staff, with their "immense knowledge," are a resource you can rely on for the lifespan of your tank, not just the initial setup. This level of personalized, expert support—from recommending maintenance practices for a 160-gallon reef tank to rescuing all the inhabitants from a catastrophic leak—is what truly sets Kona Reef Az - Surprise apart. When you want the best selection of equipment, the healthiest fish and coral, and the most reliable local expertise for your freshwater or saltwater aquatic passion, this Surprise location is the definitive choice in the Valley.
Kona Reef Az - Surprise Details
From the business
- Small business
Service options
- In-store pickup
- In-store shopping
- Onsite services
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Kona Reef Az - Surprise Photos










Kona Reef Az - Surprise Location
Kona Reef Az - Surprise
12301 W Bell Rd Ste A107, Surprise, AZ 85378, USA
Kona Reef Az - Surprise Reviews
questionssaltwaterfreshwaterknowledgecoralhobbyvalleyreef tanklivestockthe west
★ 5★ 4★ 3★ 2★ 1I have been a loyal customer of Kona Reef Surprise for the past six years, and reflecting on my experience, I can't recommend them enough! With over 35 years in the aquarium hobby, I took a five-year break, but the knowledgeable and dedicated team at Kona Reef helped me get back on track.Steve, in particular, has been a lifesaver. I recall a time when we were out of town, and the first tank we purchased developed a leak. Steve went above and beyond, rescuing all my fish and corals until I could return and set up a new tank. His commitment to his customers is unparalleled.More recently, I've had the pleasure of working with Stephanie. Her immense knowledge and helpful suggestions on maintenance and feeding have been invaluable, especially as I manage my 160-gallon reef tank and a 120-gallon freshwater tank. She truly makes each visit enjoyable.Every time I stop by the store, I'm greeted with new and exciting finds, along with solid advice from the team. Kona Reef Surprise is not just a store; it's a community hub for aquarium enthusiasts. Thank you, Kona Reef, for everything you do!
October 04 · Michael FitzMauriceI've been going here for a while now. I really love this store. They have everything you need for fresh and saltwater. I've gotten a lot of my fish and corals from here. And a decent amount of equipment. Logan, Stephanie, and Chad are awesome. Very knowledgeable staff and just an all around awesome store!This is my tank for reference of things you can get at Kona Reef Surprise
July 12 · Daniel StockdaleFirstly LOVE the store, the lay out and the employees. One of the gentleman we have named our "friendly neighborhood fish guy!"They are slightly more pricey than another store that is to tje east off Greenway... BUT every fish we bought from that store died. Every single fish and snails we bought from Kona reef are alive and well to this day with no losses after months of owning them! For having quality stock with honest and helpful employees its worth the slightly higher cost!This will be our one and ONLY fish store from now on!
August 25 · JWBrand new to Saltwater aquarium’s and Kona Reef in Surprise has been amazing in helping my husband and I getting our tank all squared away. The team that works there is amazing, I do have to give a shout out to Stephanie though, she’s always so patient and informative with all my questions. My husband has recently met the new owner and when he got home this evening he was super excited about ask the new information he learned.Thank you All at Kona Reef for being so helpful. All the fish, crustacean and snails we’ve purchased are some of the most healthiest we’ve seen here in the Phoenix valley.Thank you
October 03 · Paula BrasherI just recently got back into the hobby and decided to go with a saltwater tank. I traditionally have kept freshwater tanks so this was all new to me. The Staff at the Surprise location have been extremely helpful. In particular Abbey, Stephanie and Chad have helped me out tremendously with starting my tank. They just did some work on the store and have brand new livestock plus the store looks great. They just started a raffle for the month of October and I won a $30 corral just for buying the normal supplies I would’ve bought anyways! I highly recommend them for their unique livestock, coral and of course their knowledge.
October 02 · Jason Hanna
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